It’s been over two weeks since my last confession…er, email…and I’ve been feeling a little guiltier with each passing day.  My thoughts have drifted from “what should I tell them?” to “I wonder if they’ll unsubscribe” to “does anyone really care?”

During that time, I’ve come up with quite a list of excuses for not writing sooner. Here’s an example and my responses to myself (Yes, I talk to myself all the time. Don’t you?):

* My dog ate my email. “Haha. That’s pretty clever. You are hysterical Linda. Seriously, besides your mother, no one will think that’s cute.”

* I’ve been super busy. “Welcome to the club Linda! No one cares how busy you’ve been, and besides, you are freedom-employed now. You can design your day any way you want. Go read that eBook on time management again!”

* I’ve been working on my website. “Okay, that’s a little better. Granted that’s taken up some time but certainly not all your time! See your response to excuse #2.”

* I’ve had terrible allergies and haven’t felt well.  “Waaah! Big friggin’ deal. You live in one of the most beautiful places imaginable and pollen comes with the territory. Take a pill!

* I don’t know what to say. “Well now we’re getting somewhere. There are so many topics that could help your tribe but which one should you cover next?”

Now as a writer I’m quick to diagnose this issue as your typical writer’s block but when I started to really examine my feelings I realized that there was something much bigger at play here:


Yep, that’s a real thing (okay I made up the word but the condition exists). This nasty little demon had snuck into my psyche and was stirring up quite a bit of dust.

When I have a big “ah-ha” moment like this, I tend to look for the lessons it can impart. I want to power through and resolve the dilemma and then turn around and share my findings so I can save you from any dream-stealing, time-sucking, ego-busting monsters that may be lurking around in your psyche!

So what the heck is niche-o-fobia anyway?

Here’s my definition:

“The unwarranted fear of narrowing down a niche with the belief that doing so will limit the field of potential clients and eventually cause a business to fail.”

In looking over the surprising long list of recognized fears, my made-up phobia comes close to Decidophobia (fear of making decisions) and has a touch of Scopophobia (fear of being seen).

Niche-o-phobia definitely shares a bed with Atychiphobia (persistent fear of failure) and Atelophobia (fear of imperfection).

So unless you suffer from Allodoxaphobia (fear of opinions), I’d like to share these revelations with you:

  1. What are you most passionate about? Choose something that lights you up and makes you want to hit the floor running because you are so excited about the idea of bringing this product, idea or service to the world.
  1. Are you multi-talented and can’t decide? Pick which one you want to share first! You can make this decision based on which one you have the most knowledge about, which on might be more marketable or which one just plain feels right (or ideally, all three!).
  1. Create your perfect avatar. Imagine for a moment who your ideal customer might be. What does she do for a living? Does she love it or want a change? What is her family life like? Describe her level of education, her income, her spending habits. Know what excites her and makes her happy. Also imagine what she struggles with and what keeps her awake at night.
  1. Design a service or product that can solve your ideal customer’s problem. Get specific with both her problem and your solution. The more specific you get, the closer you are to avoiding niche-o-phobia!
  1. Now decide on a niche and then narrow it down even further! If you want to be successful in business, you need to stand out from the competition. For instance, in the field of coaching, identifying yourself as a health coach is not enough. You’ll get lost in a vast sea of sameness and your avatar will never find you. Deciding to be a coach who helps women lose weight after childbirth is one example of narrowing a niche so you can attract your perfect client.

So why was I suffering from niche-o-phobia?

I guess it’s confession time after all! For all the reasons contained herein, I was afraid to take a stand and declare my niche to the world. Because once I do, there’s no turning back! It’s GO TIME!

So for the record, I am a life redesign strategist. I help women release limiting beliefs, discover their deepest longings and soul’s purpose and design a life around the things they are most passionate about! I motivate, support and empower my clients to overcome their fears and teach them how to design profitable, sustainable businesses they love!

Oh, and I talk a LOT about travel!

So unless you suffer from Euphobia (fear of hearing good news), I want to share something with you I’ve been working on…

A transformational 10-day retreat to Bali, Indonesia!

Yes, I’m taking a small group of select women to the Land of a Thousand Temples next February. You’ll be immersed in the traditions of the Balinese culture as you learn the importance that gratitude plays in their lives. Not only will you spend time designing a customized dream life action plan, but you’ll be able to do it far from the distractions of home.

If you want to be one of the first to receive the details of this once-in-a-lifetime experience, head on over to the retreat page to sign up for notifications.

Okay, I’m off to Belize tomorrow for 10 days to explore what I hope will be my future home. I’ll be posting in our community Facebook group, so make sure to visit our page for trip reports and inspiration from the road.

Until next time,


P.S. Speaking of travel, I started a private Facebook group called Women Passionate About Travel We’re having a lot of fun sharing stories, tips, photos and more. Please accept my invitation to join us here. Maybe you’ll be inspired to hit the road!

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